In “Shang-Chi” a new black and white version of the logo swaps out the Mongolian for 10 inoffensive Chinese characters written in ancient seal script, all synonyms for strength or power. In the wake of “Iron Man 3” in 2013, however, the Mongolian government sent an official letter of complaint to Marvel Studios president Kevin Feige, declaring that the film’s use of Mongolian script offensively tied the country’s intangible cultural heritage to a terrorist group. It became one of the franchise’s first Easter eggs, later appearing in “Iron Man 3,” the Marvel One-Shot “All Hail the King,” and a deleted scene in “Ant-Man.” 3, the logo for the Ten Rings organization now features Chinese, not Mongolian, lettering.Ĭhadwick’s original red and black insignia, featuring two crossed swords enclosed by 10 interlocking circles, was inscribed with the names of ancient Mongolian tribes in traditional vertical script. Now, after earlier complaints that the original art was disrespectful to the Mongolian language, there’s a change in design that eagle-eyed fans of the Marvel Cinematic Universe may notice: In “Shang-Chi and the Legend of the Ten Rings,” which bows Sept. She also never figured the logo would be at the center of controversy. When Dianne Chadwick created the logo for the mysterious Ten Rings organization as the lead graphic designer for “Iron Man,” the first film in the Marvel Cinematic Universe, she never imagined that the studio would feature it center stage 14 years later.
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